Agentic Commerce: Will AI Soon Be Doing Our Shopping?
AI traffic on retail sites has grown fivefold in just one year—and it converts better than ever. So will AI soon be shopping for us? Verena Gründel on agentic commerce and why many online stores aren’t ready for it yet.
The Best of DMEXCO 2026: 5 Takeaways for 2027
DMEXCO 2026 provided a clear picture of the trends shaping the future of the digital industry. In our “Best of” guide, we’ve pulled together five key insights shared at DMEXCO and summarized what you need to know as we look ahead to 2027.
Media Trends for 2027: Key Insights from DMEXCO 2026
Retail media is breaking out of its silo, AI is taking on more and more tasks, and even the value of an impression is now up for debate. At DMEXCO 2026, the industry discussed which media trends will shape the coming year.
07.10.2026
DMEXCO Podcast: Chris Jungjohann (Ogilvy) on the Future of Creative Agencies [GER]
Will AI make creative agencies obsolete or turn human creativity into an even bigger competitive advantage? Verena Gründel discusses this with Ogilvy Group Germany CEO Chris Jungjohann.
Did you feel that energy at DMEXCO, too?
AI, new business models, and economic pressure are reshaping the digital economy. Yet Verena Gründel's biggest takeaway from DMEXCO 2026 was something else: energy, optimism, and a real desire to drive change.
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