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AI is supposed to take care of our shopping efficiently and rationally. But trust cannot be programmed. Verena Gründel comments on why shopping needs more than algorithms.
Insight Out: Deichmann’s bold social media strategy
Deichmann is one of Europe's leading shoe retailers and is strategically realigning its brand communication. Sabine Zantis, former CMO of Deichmann, talks about the focus on social media, the success of creative formats, and the cultural change behind the campaign.
DMEXCO Podcast: Andrea Lederer on Digital Transformation at Weleda
How do you digitally transform a 105-year-old heritage brand? Andrea Lederer shares how Weleda built e-commerce, restructured teams, and achieved digital growth.
Renegotiating trust: Why 2026 is the year of the trust broker
Trust has become the scarcest resource of our time. Brands that want to remain relevant in 2026 must be more than just senders—they must act as trust brokers, comments Verena Gründel.
Turning Brands into Friends: Community Building in Marketing
Overstimulated consumers and oversaturated channels: Community building in marketing can be the answer. The industry is abandoning B2C and increasingly positioning brands as friends. But how does this work in practice? Find out in our story.
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