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DMEXCO Podcast: Laura Rathai, VP Marketing at Hyundai Motor Europe, on Brand Building
How do you fundamentally change brand perception? Laura Rathai, Vice President Marketing at Hyundai Motor Europe, reveals how Hyundai transformed into a global design and technology brand.
Social Media Schau: Episode 23 [GER]
What are the hottest trends on Instagram, LinkedIn, and beyond? Social Media Schau delivers the most relevant developments every week, puts them into strategic context, and translates them into concrete to-dos for decision-makers.
Sycophancy: Why Your Chatbot Loves to Agree With You
Your chatbot understands you, validates you, and knows what you like. But that closeness can become a problem. Verena Gründel on AI sycophancy—and why it matters for marketing.
02.09.2026
DMEXCO Podcast: 10 Things You Need to Know About DMEXCO 2026
How do you create your perfect DMEXCO experience? Verena Gründel joins Thomas Mosch, Dirk Freytag, and Alexander Graf to share insider tips on the program, commerce, and networking.
AI Trust: New Standards For The AI Era
A DMEXCO column by Evgeny Popov on AI trust: If AI can understand context, infer meaning, and act autonomously, do we still need standards? The answer may be more complex than it seems.
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