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DMEXCO Podcast: Omar Piras on the Publisher “Traffic Apocalypse”
AI Overviews are costing publishers reach and revenue. Omar Piras from Teads explains why the entire user session matters now and how it could even generate more revenue.
Why programmatic DOOH is the fastest-growing advertising channel
Digital Out-of-Home (DOOH) is shifting fast from direct bookings to programmatic. Here is what that shift looks like for buyers in Germany, and why self-serve, programmatic DOOH inventory is becoming the default rather than the exception.
11.09.2026
Commerce talk doesn’t just happen on the stages at DMEXCO. The ecommerce community will gather in the DMEXCO Commerce Lounge to discuss the topics that are currently driving digital commerce and make new contacts.
09.09.2026
From agentic advertising to AI commerce to GEO, the digital marketing masterclasses at DMEXCO 2026 will explore topics shaping the digital economy in depth, offering takeaways from real practice that you can apply to your own work right away.
DMEXCO Podcast: Laura Rathai, VP Marketing at Hyundai Motor Europe, on Brand Building
How do you fundamentally change brand perception? Laura Rathai, Vice President Marketing at Hyundai Motor Europe, reveals how Hyundai transformed into a global design and technology brand.
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