Adtech and Martech: What Matters Now at the World of Tech
AI is transforming marketing, third-party cookies are becoming less relevant, and new data strategies offer a competitive edge. But which adtech and martech solutions will move businesses forward? The World of Tech at DMEXCO 2026 has the answers.
Deterministic IDs: What Will They Take to Break Through?
The open internet is becoming increasingly interconnected through deterministic IDs. Verena Gründel shares her take on what needs to happen next to turn this potential into reality.
Beyond Checkout: eBay Germany VP on Customer Loyalty in Ecommerce
How can brands secure customer loyalty in ecommerce when the next store is just a click away? Saskia Meier-Andrae from eBay explains why trust, community, and shopping experiences are becoming more important than checkout speed.
DMEXCO Commerce Quest 2026
You've collected all the clues? Enter the complete solution phrase below for your chance to win a prize package that includes a 100 Euro Catering Card, two OMClub-Tickets, and two VIP-Tickets to DMEXCO 2026.
Social Media Schau: Episode 17 [GER]
What are the hottest trends on Instagram, LinkedIn, and beyond? Social Media Schau delivers the most relevant developments every week, puts them into strategic context, and translates them into concrete to-dos for decision-makers.
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