Why Good UX Design Is an Essential Driver of Business Growth
Even in disruptive times, it’s generally poor user experience rather than prices or products that deters online shoppers from completing a purchase. All the more reason, then, to remind ourselves of the importance of good UX design.
3 days ago
Growth-stage marketing may sound like a tailwind, but rising budgets and complex channels mean mounting pressure to maximize efficiency for ecommerce companies. Scaling now means having stable cost-to-revenue ratios, not just expanding reach.
DMEXCO Podcast: How Agentic AI Is Redefining Commerce—with Deann Evans
Commerce is shifting into AI conversations. In the DMEXCO Podcast, Shopify EMEA MD Deann Evans joins Verena Gründel to explain how agentic AI is redefining buying journeys and what it means for brands.
How to Turn Your Martech Stack into a Growth Engine in 2026
Building the right martech stack is a crucial management decision in 2026. Only integrated, strategically assembled stacks can leverage AI, data, and platforms effectively. In many companies, the stack is growing, but its impact isn’t.
09.02.2026
AI could ensure greater sustainability in advertising production in the future, comments Verena Gründel.
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