Posts under the track:

BUSINESS

Spotlight on farmer connect®: data for transparent and fair supply chains
Michael Chrisment is the CEO of the Swiss startup farmer connect®. Using IBM’s blockchain technology, the agritech company ensures greater sustainability and transparency in the food industry’s production and supply chains.
How to find the right SaaS pricing model for your software
Choosing the right SaaS pricing model for your software is essential for marketing your software product. We present the 5 most popular pricing models along with their strengths and weaknesses and explain what you should keep in mind.
DMEXCO 2021 marketing precap part 1: PR trends of 2021
A growing number of channels, shorter attention spans, less time, more tasks. There have certainly been less stressful times for PR officers and journalists. The coronavirus has merely accelerated many trends that will keep us busy in 2021.
Digital female leadership: how much progress have we made?
How far has female leadership come? Are digital transformation and the coronavirus alone resolving the lack of women in leadership roles? We interviewed Sigrid Dalberg-Krajewski and Tatjana Biallas, both successful female digital leaders.
Google’s mobile-first index: what webmasters need to know now
In March 2021, the final stage of the Google mobile-first indexing will come into effect. Desktop crawls will be completely stopped. So webmasters should now check whether they’re prepared for mobile crawling. Here are some vital pointers!
7 rules for conducting successful sales talks
To conduct successful sales talks, it’s not enough to just give as much product information as possible. Closing a deal depends on very different factors. We have summarized the 7 most important rules.
3 tips for software developers to work effectively as a team from home
To be as productive as possible, product teams must work together closely in person – a common theory that questions if software developers can collaborate well when working from home. These 3 tips make remote product development a success!
Reactivation campaign: win back inactive email recipients in 6 steps
If your subscribers have lost interest, a reactivation campaign is an effective way of getting them to click on your content again. In our step-by-step guide, you’ll learn what makes an email marketing campaign successful.
Business Marketing
29.10.2020
Checklist: 99 criteria to help you optimize your checkout
Offering the optimal user experience along all of the touchpoints of the customer journey should be the goal of every successful e-commerce business. Our checklist shows you how you can optimize your checkout process.
Business ecosystems: how they benefit SMEs
Business ecosystems seem to be the answer to the challenges of digital transformation and an innovative model of the future that can make SMEs fit for the digital economy in the long term. How can small and medium-sized companies benefit on a sustained basis?