Posts under the Topic:
Transformation
Many companies and managers face the challenge of efficiently incorporating new technologies into their day-to-day work. To keep up to date in an increasingly digital world, existing business processes and old thought patterns need to be scrutinized. This not only entails internal processes, but also involves rethinking the customer experience. To achieve a sustainable digital transformation, some points have to be taken into account.
Visionary thinking as the basis of digital transformation
Changing traditional working methods demands a vision that addresses the long-term goals of the company. In the course of digitalization, the requirements of potential customers also change. To m...
Digital healthcare: What is the status quo?
How digital is the healthcare industry in 2024? A recent study conducted by McKinsey explores the current state of affairs and compares Germany with the rest of the world.
05.03.2024
AI in the digital health sector – a robot revolution?
There’s no doubt about it: artificial intelligence is quickly gaining momentum. Some industries are actually undergoing a complete transformation at warp speed. We give you a quick overview of where AI is at in the digital health sector.
04.03.2024
German Digital Award: calling all digital transformation stars
The German Digital Award (DDA) recognizes outstanding digital companies. This year, DMEXCO will be presenting the award for Digital Transformation. Read here what your company needs to demonstrate to win the prestigious accolade.
01.03.2024
Maximum transparency: blockchain in the food industry
The blockchain principle is one of the major digital innovations of our time. And it really does have revolutionary potential – for example in the food industry, where it can improve transparency, increase safety, and open new doors.
28.02.2024
VR marketing and more in the food industry
Behind the scenes, the food industry has become a trailblazer in virtual reality marketing and development in recent years. We take a look at how it’s leveraging VR – and what marketers can learn from it.
20.02.2024
Metaverse marketing – a glimpse into the future
The metaverse is one of Web3’s top creations, but people haven’t been talking about it much recently. So, what’s going on with the new digital space? And how can you leverage the metaverse effectively for your marketing? We have the answers here!
08.02.2024
DMEXCO survey: the top marketing trends of 2024
What’s driving the industry in 2024? Is AI still a hot topic? What’s the current mood in the industry? And what will budgets be spent on this year? Our latest survey has the answers. Dive into our free whitepaper to learn more!
31.01.2024
BVDW interview: trends driving the digital industry in 2024
A new year means a renewed thirst for knowledge and action. The question of all questions is: What trends will drive us in 2024? None other than the Board of the German Association for the Digital Economy (BVDW) delivers some key insights.
29.01.2024
AI in marketing – the revolution is in full swing
In 2023, artificial intelligence took the whole world by storm and has been impressing us ever since with its fascinating applications. AI is making waves – especially in the marketing industry. Read here how the revolution will continue to unfold!
23.01.2024
Guide on creating a sustainable website
More and more brands are integrating sustainability into their business strategy, but often don’t think to build a sustainable website. Our guide explores why that’s so key to a green brand presence and what measures you can take.
30.11.2023