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On average, micro-influencers generate much higher engagement rates than big accounts, making them extremely attractive for promoting products.
Trend: micro-influencers for marketing
More and more companies are boosting their marketing with micro-influencers. We explore what’s behind the trend.
Content Influencer
07.07.2023
220922_RS2_06
First top speakers for DMEXCO 2023 announced
Aude Gandon (Global CMO of Nestlé), Tim Alexander (CMO of Deutsche Bank), Nadine Kamski (Media Director DACH, L’Oréal), Christian Raveaux (Head of Customer Insights & Media, REWE Group), and Thomas Wlazik (General Manager Global Business Solutions, DACH, NL, TikTok) are the first of well over 600 speakers at DMEXCO 2023. Europe’s leading digital marketing & tech event will be held this year in Cologne on September 20 & 21 under the motto “Empowering Digital Creativity”. Tickets are available now.
DMEXCO
04.07.2023
BeReal is one of the top-trending apps right now – how can companies be visible on it?
BeReal: how to market on the trending app
BeReal was one of the most downloaded social media apps in 2022. Is the newcomer also suitable for marketing?
Content Corporate
04.07.2023
Media planning: software can help you implement efficient workflows.
Media planning guide: 7 clever software tools
Software tools are a must when planning your media. We explore what media planning tool could be ideal for you!
Online Advertising Programmatic
03.07.2023
The EU Data Act aims to drive the growth of the European data economy.
EU Data Act: a new era for the data economy
The planned EU Data Act will kickstart a new era for the European data economy.
Data & Analytics IoT & Industry 4.0
29.06.2023
220922_RS2_06
DMEXCO & DIGITAL X 2023: Cologne to become Europe’s digital hotspot in September
DMEXCO, Europe’s leading digital marketing & tech event, and DIGITAL X, Europe’s leading digitalization initiative organized by Deutsche Telekom, are joining forces and bringing not only digital topics from all business areas closer together, but relevant target groups as well.
DMEXCO
29.06.2023

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Blockchain and data protection can be reconciled.
Blockchain – data protection asset or risk?
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Blockchain & Web3 Technology
28.06.2023
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Guide: new adtech tools and technologies
Adtech is on trend: we introduce you to 10 adtech tools – a must-read full of new aids to boost your advertising!
Ad Networks Adserving and Tracking
26.06.2023
Market research is essential – Janina Mütze, founder and CEO of Civey, explains why.
Market research: The cornerstone of marketing
In this story, expert Janina Mütze shows how digital market research can be used for marketing.
Consumers Data & Analytics
26.06.2023
Conversational commerce is gaining ground in e-commerce.
Soar to success with conversational commerce
Boost your customer loyalty and conversions with our tips for effective conversational commerce.
Chatbots Artificial Intelligence
23.06.2023
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Sell more on Black Friday with WhatsApp
Marketing and messaging expert Matthias Mehner explains why messengers should be part of every Black Friday strategy.
E-Commerce
20.06.2023
The new AI Act will regulate the use of AI in the EU.
Is the AI Act on the homestretch in Europe?
The AI Act will regulate the use of AI in the EU. We share some updates and an important statement from the BVDW.
Artificial Intelligence Chatbots
16.06.2023
Sustainable advertising can be achieved by selecting the right media and messages.
Sustainable advertising – smart and efficient
Is sustainable advertising possible? We explore what constitutes responsible media planning and how it works.
Agile Marketing Sustainability & Green Economy
14.06.2023
Cookieless targeting is proving challenging for many companies.
Cookieless targeting: what’s it all about?
The end of third-party cookies is on its way. So, how can advertisers benefit from cookieless targeting?
Targeting Customer Experience
13.06.2023
Adtech tools help you optimize your campaigns.
How to optimize your marketing using adtech
Adtech is about leveraging digitalization to achieve marketing success. Read on to learn some all-important terms.
Programmatic Online Advertising
09.06.2023
Media planning – how to excel today
Media planning: three hot tips for brands
What fresh trends are driving the advertising industry in 2023? Read on to learn how to optimally plan your media.
Ad Networks Adserving and Tracking
07.06.2023
With composable commerce, companies can flexibly create their online shops.
Create your online shop with composable commerce
When it comes to building online shops, companies are increasingly turning to composable commerce. Read more about the modular system here.
E-Commerce Customer Experience
06.06.2023

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