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More than just bitcoin: 3 ideas for blockchain
The principles on which blockchain is based have the potential to incur great change.
13.12.2018
Blockchain: smart and justified
Attorney Yvonne Schäfer sees great potential in many industries
12.12.2018
Help, the nano-influencers are coming!
Following the big hype surrounding influencers with a broad reach, a countertrend is emerging: nano-influencers.
11.12.2018
Is advertising experiencing an identity crisis? Part II
Why native advertising is not the solution
07.12.2018
ePrivacy regulation: many losers and one winner
Why hardly anyone would benefit from the new legislation, and what companies should do now.
06.12.2018
ePrivacy Regulation: wider implications than the GDPR
The digital economy is faced with a body of legislation that could lead to lasting changes.
05.12.2018
Influencer marketing: Who’s the right one for the job?
A four-tier classification simplifies the decision
04.12.2018
German login alliances: The potential of Verimi and Net-ID
Easy access for customers - Better data for the companies involved
03.12.2018
Is advertising experiencing an identity crisis?
Is digitalization causing a crisis in the advertising industry? Media scholar Markus Feiks has answers.
29.11.2018
Social sells – when ads are planned
Facebook, Instagram and other social-media channels help achieve business goals.
26.11.2018
Why ‘Initiative Q’ belongs to the marketing textbook
You take a hype and spice it with a pinch of growth hacking – and the marketing lesson is ready to go.
23.11.2018
Experience creates success: Online retailers show how
There’s something going on in the cities: Online retailers’ concepts rely on fine selection, touch and feel, and experience.
23.11.2018
Five examples of social media marketing in B2B
Social media for B2B has long been considered a waste of resources. This is a myth, as successful examples show.
Five insights for content marketing in B2B
As a recent survey shows, B2B and B2C are continuing to converge in content marketing.
Social selling: New features, new luck
These are the features with which social platforms are again trying to profit from eCommerce.
16.11.2018
How content marketing can benefit from a code of conduct
Everyone seems to have a different understanding of content marketing.
15.11.2018
“Smart Campaigns:” Google uses AI to advertise for SMEs
Google has turned to a new type of campaign to attract small and local businesses
14.11.2018
There’s life in the old dog yet: e-mail marketing of the future
E-mail marketing and newsletters have long been declared dead. But the reality is very different.
13.11.2018
Customer service: Messengers beat social media
After the phone and e-mail, this channel is growing increasingly popular – but there are some elements to keep in mind
