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How to find the perfect candidates for building a sales team
Sales staff are the interface between products and customers – so your company’s success depends on creating a first-class sales team setup. The oft-mentioned soft skills are what matter when it comes to recruitment.
04.12.2019
Beautify your sales: tips for outstanding UX design
The target group's user experience is a decisive success factor in e-commerce. Creative and well thought-out UX design can have a positive impact on the user experience and transform interested parties into buyers.
03.12.2019
Augmented reality: how mobile.de presented its new AR products at DMEXCO
How do you present augmented reality at a trade fair? Germany's largest car marketplace, mobile.de, set an example this year at DMEXCO and, together with the digital agency cynapsis interactive, created a unique trade fair experience based on AR content.
29.11.2019
A proper briefing sets clear objectives for increased efficiency
Little effort and high quality: a consistently formulated briefing ultimately ensures a project will run smoothly. After all, the end result always depends on the quality of the input.
Come out, come out, wherever you are: how hidden Instagram like counts could affect your marketing
The number of likes is no longer visible for the first subjects on Instagram. Inevitably, this change will transform how companies use the platform.
26.11.2019
Black Friday & Cyber Monday 2019: what you need to know
On 29 November 2019, Black Friday will once again take over the market. Retailers will be enticing customers with attractive discounts.
22.11.2019
How to avoid burnout in the creative process
75 percent of marketers showed marked signs of burnout in the last six months according to Asana CMO, Dave King. And this is a rising tendency. These two options will help you protect yourself from burnout.
18.11.2019
Charting the rise of the ‘brandless’ brand
With the very foundations of a brand designed to ensure consumer protection and signify reliability and quality, will brandless organisations ever have the power to change the concept of brand-building altogether?
13.11.2019
Using Customer Intelligence to get the most out of customer data
Bicycle producer Rose Bikes has been observing how customers shop for the past 112 years. Sebastian Bomm, Director UX & CI, on a unique approach.
12.11.2019
Data to me! – how brands can emancipate themselves
Brands today can no longer afford to manage their valuable customer data externally.
08.11.2019
Optimizing local company data on Google and other search engines
The goal of location marketing services is for internet users to find company data in an optimal format in local searches on Google and other websites. You can boost your reputation using smart databases.
07.11.2019
The end of the cookie world as we know it
A recent European Court of Justice ruling and a technical change in the browser world have dealt a severe blow to the advertising industry - and probably also made it clear to the latter that alternatives must be sought.
05.11.2019
All the facts, figures & pictures of DMEXCO19 in Cologne
"Trust in You." This year's DMEXCO took place on 12 and 13 September in Cologne under this slogan. International decision-makers from digital business, marketing and innovation came together at Koelnmesse to discuss the central role of trust between companies and users.
31.10.2019
How to achieve successful advertising in podcasts
Podcasts have made a much-publicized comeback in recent months. The media format just plodded along and was considered a niche format for many years. This has now changed. Podcasts have therefore also aroused the interest of marketers and advertisers. And quite rightly so.
30.10.2019
Automation technology: how companies can harmonize marketing and sales
The toolkit used by marketers and sales professionals is full to bursting. More and more channels have to be filled with content, while new tools and changing customer requirements are increasing the effort required and the complexity of everyday work. Smart all-in-one software solutions that automate processes and standardize them across department boundaries can help integrate marketing and sales, and therefore make better use of potentials.
28.10.2019
The top 5 challenges for marketeers today
A silo mindset, the threat of cookies being banned and missing insights - we have compiled the most important challenges currently facing marketing for you. We also describe possible solutions.
25.10.2019
Why you should use influencer marketing on LinkedIn
The business network LinkedIn is in a state of dynamic development. B2B marketing is the name of the game here, not least due to the numerous B2B influencers it has to offer, who have extensive reach. But how does the business that has been ascribed to the B2C market for so long work on LinkedIn? And what does the future hold for the network?
Gen Z: How to Reach the New Generation of Consumers
The latest generation of consumers poses a challenge to marketers, especially in terms of formats and channels. In this interview, Germany's youngest agency boss, Charles Bahr, provides us with important insights on his generation.
22.10.2019
Focus has to be placed on experience – how ArtNight is bringing people out of virtuality
With their edutainment events, Aimie-Sarah Carstensen and her co-founder David Neisinger convinced the jury of the SevenVentures Pitch Days 2019. In this interview, the ArtNight founder explains how digital solutions bring people back together in real life.
