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Target group analysis: How to avoid target group conflicts on your website
Can you reach several target groups with just one website? We give tips on target group analysis, and we talk to Jasmin Fayad and Alexander Ginter from ui/deation and Paul Zentner from schoene neue kinder GmbH about target group conflicts.
17.11.2021
Commerce media – the key to success for digital advertising
Commerce media promises to take digital advertising to a whole new level, but what does the term actually mean? We asked Corinna Hohenleitner from Criteo. Read on to find out her views on the potential offered by commerce media.
15.11.2021
Color psychology: strike the right (color) tone in your marketing
More clicks, more sales, more bookings, more profit? All that can be achieved using a simple, yet often underestimated method: color psychology. Read on to learn how to leverage the psychological effect of colors!
11.11.2021
65 years of TV advertising in Germany – is it ready for retirement or fit for the future?
The first TV commercial in Germany ran in November 1956 and sparked the golden age of TV advertising – which was brought to an abrupt halt by the Internet. We take a look at TV advertising, now and in the future. Spoiler alert: Reports of its demise are premature.
11.11.2021
Employee experience 2.0: what it really comes down to
The employee experience is about one thing above all: giving colleagues positive experiences at as many touchpoints as possible along the employee journey. Our guide reveals why that’s so important and how you can achieve it.
10.11.2021
Five effective teambuilding tips for your company
The pandemic and the shift to remote working mean that many people are struggling to feel part of a community. But choosing the right teambuilding event will soon have all your colleagues back on the same page again. We have five really useful tips to help you with this.
08.11.2021
E-commerce: how to create distinct highlights to boost your Christmas trade
During lockdown, e-commerce gifted record sales to many retailers. How can brands benefits from this trend during this year’s Christmas season? And what strategies can they use to stand out from the competition?
04.11.2021
Setting up effective hybrid meetings – 5 tips for working in hybrid teams
Thanks to the corona pandemic, hybrid teams, teleworking and home offices will probably be the norm in the future. We have five tips so that your hybrid conferences don't turn into unstructured, chaotic events.
01.11.2021
Digital health apps: apps on prescription
Since 2020, digital programs have been eligible for prescription via the German statutory health insurance system as digital health apps (DiGAs). Which apps are already being used, and what is the reaction from doctors and patients?
28.10.2021
Digital health: the healthcare system of the future
The aim of any healthcare system is to provide comprehensive medical care to citizens and improving preventive services so that people are less reliant on doctors and nurses. Digital health offers enormous opportunities in this respect.
25.10.2021
Digital advertising is booming – a lasting trend or one-peak wonder?
At DMEXCO @home, the German Association for the Digital Economy (BVDW) presented the latest figures for digital advertising in its trend monitor for online media. One thing that stood out: online marketing revenues shot up rapidly in 2020.
20.10.2021
The Pinterest Mindset and how to decode it.
Nikos Kotalakidis, Country Manager DACH at Pinterest tells us about user behavior, trust and the future of Pinterest in this DMEXCO interview.
AI regulation – smart move or real challenge?
Does the development and use of artificial intelligence need a legal framework? Katharina Rieke from the BVDW thinks so. In this interview, she discusses new guidelines and why companies especially should have AI regulation on their radar.
18.10.2021
Guide: how to google like a pro
Google is a powerful search tool, but many of us don’t tap into its full potential. Search operators are the secret to how to google right. Jens Fauldrath from get:traction and Seokratie’s Julian Dziki share some practical tips.
14.10.2021
In-game advertising: how it drives brands forward
Games are no longer an enigma to advertisers. But when is it worthwhile for brands to bring in-game advertising into play? We interviewed Yves Bollinger (DDB / FTW Germany). Read here what potential he thinks it offers for marketers.
13.10.2021
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Seamless customer experience with a digital experience platform
Digital experience platform (DXP) – this new term is finding favour among marketers. DXP is on everyone's lips, especially when it comes to optimising the customer experience. But what makes a DXP? And why should companies use one?
Customer data platform (CDP): Here’s what it’s all about
Companies are grappling to harness the rising tide of data while also working to meet the expectation of personalization across the customer journey. Yet, without a single view of the customer, organizations can’t gather insights and make meaningful customer connections in the moments that truly matter.
Guide: Finding powerful images for your corporate blog
One image is worth more than a thousand words – but only if you use really good images. Our guide explains how to find stand-out background images, select the right ones, and avoid common pitfalls.
The AIDA model & digital marketing: are they (still) compatible
The goal of advertising is to encourage customers to buy. Probably the most well-known principle for achieving that is the AIDA model. But is it still relevant in the digital marketing era? We put the model to the test!
06.10.2021
