MORE ROOM FOR DIGITAL
HEALTHCARE COMMUNICATION THE HEALTH SQUARE

For the first time ever the dmexco and Publicis Life Brands Germany are presenting the Health Square. It will focus specifically on the significance of digital tools for healthcare communications.
Healthcare marketing decision-makers can get to know digital media solutions with high practical relevance for their business environment based on concrete examples.

One of the central items on the agenda is a digital speed dating, which will make it possible to become acquainted with exemplary media solutions of high practical relevance within 30 minutes – from augmented reality and QR code usage, through to interactive detailing and funnelling.

After the speed dating the decision-makers from the healthcare industry will set off on a guided tour of the expo organised by the BVDW, which will give them the chance to visit interested exhibitors in Halls 7 and 8.

Participation at the event is by personal invitation only.