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AdMonsters is the global community of ad operations and technology leaders. AdMonsters is an integrated trade publisher, event producer, and service provider focused exclusively on online advertising operations and technology. AdMonsters produce a series of conferences, including our Publisher forum, OPS, OPS: Markets, OPS: Mobile and OPS events in Singapore and Sydney later this year. AdMonsters provide professional services, i.e., ad operations consulting and training. create (and curate) a blog, articles, videos, a discussion forum, and other media. We offer other services for our members, including an online job board. Everything we do is exclusively focused on online ad operations and technology.

Further information is available at www.admonsters.com.

The Online Research Working Group (AGOF) is an alliance of the leading online marketers in Germany, the group's objective is to make advertising on the web transparent – particularly for the direct target groups such as advertising companies and advertising agencies. The AGOF helps to reinforce the theme areas research and online media planning. With the aid of their standardised online coverage currency and comprehensive data on online usage, the AGOF turns the Internet into a transparent and plannable means of advertising.

Further information is available at www.agof.de.

The Art Directors Club is the premier organization for integrated media and the first international creative collective of its kind. Founded in New York in 1920, ADC is a self-funding, not-for-profit membership organization whose mission is to connect, provoke and elevate creative visual communications professionals around the world. It focuses on the highest standards of excellence and integrity in visual communications for the industry, and encourages students and young professionals entering the field. ADC provides a forum for creatives in Advertising, Design, Interactive Media and Communications to explore the direction of these rapidly converging industries.

Further information is available at www.adcglobal.org/

The Art Directors Club für Deutschland (ADC) e. V. is an association of leading creative individuals in the genres of advertising, text, image, design, editorial, photography, illustration, radio, film, interactive media and spatial staging. Patterned after a similar club in the USA, the Art Directors Club was founded in Düsseldorf in 1964. It relocated its headquarters to Berlin in 2001. The goals of the ADC are to improve creative services in Germany and thus to set new standards for commercial creation, communication and marketing. To accomplish these goals, the ADC organizes competitions, encourages the continuing education of young creative talent by offering a broad spectrum of training opportunities and publications, and fosters the exchange of know-how among creators and businesses through seminars, congresses and lectures. The name “ADC” stands for exclusivity and high standards.

Further information is available at www.adc.de

The leading communications agencies of the branch are members of the German Association of Communications Agencies (GWA). It is the spokesman for the agency branch vis-à-vis the business, political and public circles and elucidates the function of business communications, advertising and agencies in the market economy, both on a national and international basis. The core themes of the GWA's supportive measures at the dmexco include the versatile creativity of digital media as well as its integration into the holistic communication.

Further information is available at www.gwa.de.

The Interactive Advertising Bureau (IAB) Europe is the industry association of the digital and interactive advertising marketers on a national and European level. Their tasks include the promotion and improved perception of the European online advertising market. The IAB represents over 5,000 members in 23 member countries, among others all of the major media companies, agencies, technology and service providers. Because of its international alignment the dmexco is the perfect branch platform for the IAB Europe, enabling it to further increase the dynamics of the positive development of the European online advertising market with the aid of surveys and the development of standards.

Further information is available at www.iabeurope.eu.

The German Advertisers Association (OWM) is an association for advertising companies in Germany. It represents the interests of its approx. 100 member companies in all areas of marketing communications vis-à-vis the media, agencies and regarding political and media research issues. In total the association's member companies invest over 7.5 billion Euros annually in communications and advertising.

Further information is available at www.owm.de.

The Mobile Marketing Association (MMA) is an action-oriented association designed to clear obstacles to market development, to establish guidelines and best practices for sustainable growth, and to evangelize the mobile channel for use by brands and third party content providers. MMA members include agencies, advertisers, hand held device manufacturers, wireless operators and service providers, retailers, software and services providers, as well as any company focused on the potential of marketing via the mobile channel.

Further information is available at www.mmaglobal.com.




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