Conference
New rules – The digital shape of today's marketing
The overall theme for the dmexco 2011 is reflecting the dramatic trends and developments in marketing, advertising and media combined with the increased complexity and interactivity in our daily business.
» Program schedule
» Speaker lineup
Must attend!
The dmexco Conference is the digital driven "must attend" event, focusing on business relevant content and debates and considering all varieties of marketing and media channels. The agenda will showcase dynamic speakers and leaders from a broad range of companies in top-class strategic, visionary discussions about creative excellence, digital innovations, advertising trends, media optimisation, customer relationship, content rules to efficient communication and future business models. In-depth sessions covering the industry's key growth areas will be featured on the various conference stages.
In four innovative program formats, the dmexco heads report on brand-new themes and trends of the international markets.
2011 International Speakers & Brands
Hartmut Ostrowski, President and CEO Bertelsmann AG | Jack Klues, CEO Vivaki | Bob Carrigan, CEO IDG worldwide & Chairman IAB Board | Maria Luisa Francoli, CEO MPG | Alfredo Gangotena, CMO Mastercard | Steve King, CEO Zenith Optimedia | Carolyn Everson, VP Facebook | Babs Rangaiah, VP Global Communication Planning Unilever | Andrew Robertson, CEO & President, BBDO worldwide | Jim Hytner, President Universal McCann EMEA | Maarten L. Albarda, SVP Global Connections Anheuser-Busch InBev | Colleen DeCourcy, CEO Socialistic | Dr. Andreas Wiele, Board Member, Axel Springer Verlag | Benjamin Palmer, CEO The Barbarian Group | Quentin George, CDO Mediabrands | Brian O`Kelley, CEO & Founder AppNexus | Carl-Philipp Mauve, Marketing Director Ford Motor Company | Michael Barrett, CEO Admeld | Dr. Martin Enderle, SVP Deutsche Telekom | Björn Hauber, EVP Sales & Marketing Mercedes-Benz China | Henrique de Castro, President Mobile Media & Platforms Google | Johnny Vulkan, Partner Anomaly | Mainardo de Nardis, CEO OMD | Dan Rosen, Head of Mobile AKQA | Ralf Klein-Bölting, Marketing Director Otto | Ulrike Vollmoeller, Director Marketing Beiersdorf | David Moore, Chairman & CEO 24/7 RealMedia | Shirlene Chandrapal, VP Connected TV smartclip | Thomas Fellger, CEO Iconmobile | Susanne Walraff, Head of Media Danone | Greg Stuart, CEO MMA | Lisa Utzschneider, VP Amazon | Alina Kessel, CEO DDB Tribal Germany | Pietro Leone, CEO EMEA Grey G2 | Kenneth “KC” Estenson, VP and GM CNN.com | Jonathan Davies, EVP CNN International News | David Kenny, President Akamai
Brands Conference 2011 amongst others
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