DMEXCO Podcast: Andrea Lederer on Digital Transformation at Weleda
How do you digitally transform a 105-year-old heritage brand? Andrea Lederer shares how Weleda built e-commerce, restructured teams, and achieved digital growth.
Renegotiating trust: Why 2026 is the year of the trust broker
Trust has become the scarcest resource of our time. Brands that want to remain relevant in 2026 must be more than just senders—they must act as trust brokers, comments Verena Gründel.
Customer Experience Trends: Creating More Meaningful UX Moments
In this age of AI revolution, customer experience trends are a vital indicator of how effectively brands are using technology. That’s why the increasing focus on meaningful CX moments is so exciting.
Insight Out: Premium Branding at Rituals Cosmetics
Rituals is one of the leading cosmetics brands on the market. Anna Pütz, as Head of Marketing DACH, is a key force behind this success. She explains the values and beliefs that shape marketing at Rituals and the brand’s strong focus on premium branding.
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